“I am deeply grateful for (Mandy’s) insight, creativity and ability to bring my business to life in such a meaningful way.”
Warm-blooded copy.
There’s still space to generate ideas and forge brands purposefully, without AI doing the creative heavy lifting, and I promise it will benefit your work.
Today, I focus on forging human-centric copy and working with people and projects that have ethical foundations, bold visions, sustainable practices, and/or social sensitivities, and I like people with guts– one or all of the above and we are in business.
My jig is really digging deep, getting to know you, your business and your purpose; mining for your message and cultivating your language. The outcome is me translating everything you have inside you, producing easily ingested copy that carries the sentiment you only wish you could communicate yourself, and ensuring you feel warmly represented by your brand.
Does your project need an experienced, strategic & creative wordsmith, or creative direction in general? Someone reliable, confident, a bit bent? Someone who can translate your message in a way you'd say it, if you only had the time/skills/words?
(The human) behind the words…
A free-thinker and deeply creative problem solver, a mother, a worshipper of pasta and a damn good cook, a hand-builder of ceramics, a gardener, a survivor of 15+ years in hospitality/events, a lover and a pundit of wordplay.
I didn’t know what a copywriter was when I began being one.
At the time I was working as an Intern Junior Copywriter for a regional radio station, writing copy for 30-second radio adverts. Just me writing fun little situation comedies about agriculture equipment while I awaited my ‘big break’ in broadcasting. It was here I learned what copy actually is, what it means for small businesses. I learned the valuable skill of translating briefs –quickly! It was also here I discovered a pun-chant for crafting creative ideas within tight frames. And a bent, but useful love of copy was born.
I built on my brand-erstanding over the years, working closely with visual designers on concepts, sitting in on marketing meetings, and spending hours filling out websites with attention grabbing copy. I experienced working side-by-side with producers andCEOs, dove head first into tertiary level writing and editing courses, mastering the rules (and how to break them), learning to confidently drive my own wordship. Continuing to live and work a varied and very full, people-centric life, all the while obsessing over branding, social, and media trends and wanting to break them too.
In 2012 I began my freelance career learning client service hands on, communicating directly with stakeholders from the very beginning. Honing my ability to recognise brand essence and how to humanise it through communication. I’ve worked for government agencies, large corporations, start-ups, production companies, creative publications, guerilla restaurant pop-ups and more. And I’ve built a solid reputation among my networks as a dexterous and easygoing professional.
Specialising in (and preferring, quite honestly) the arts, food and beverage, events and therapeutic spaces, I also have extensive experience in finance, real estate and human resources. Nothing frightens me in the copy business, but some things do turn me off– and that’s businesses that only want to follow trends. So, jog on if that’s your thing.
